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Feature10 Jun 2020

Olympic champions Ouedraogo and Borlee out to make style and functionality sustainable

It took 42.54 seconds for Elodie Ouedraogo and Olivia Borlee - along with teammates Hanna Marien and Kim Gevaert - to race to Olympic silver in the 4x100m at the 2008 Olympic Games in Beijing. A subsequent doping ban turned that silver into gold eight years later, underscoring the quartet’s status as national heroines. As their careers wound down, the two turned the number representing that winning performance into a clothing brand that's now turning heads for its style, functionality and sustainable design.

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