Michael Riehl, the Senior Vice President Global Brand and Sports Relations for IAAF Official Partner adidas, died unexpectedly on Sunday (24) in Germany at the age of 56.
Riehl started his career at adidas in 1982 and held senior management positions as Managing Director Adidas Germany, Head of Global Sports Marketing and Head of Global Sports Relations before taking over as Senior Vice President Global Brand and Sports Relations.
"All of us at the IAAF are deeply saddened by the sudden passing of Michael Riehl. There has been an excellent relationship between the IAAF and adidas for many years, and Micheal was a close friend of the sport. He will be greatly missed and, on behalf of the IAAF family, I offer my sincerest condolences to Michael’s family," commented IAAF President Lamine Diack.